There are certainly a number of important marketing tools that you need to have in your marketing toolbox. One of your primary tools should be your Marketing Focus Calendar.
Marketing Focus Calendar <== right click to download
This is a very simple, yet incredibly powerful tool to help keep you coordinated and on track with all your marketing efforts. This calendar template has a coding legend so you can be sure you’re using a balance of six core activities areas to establishing relationship with prospects and clients.
You’ve heard the saying that people prefer to buy from those that they know, like and trust. Make sure you’re scheduling various marketing activities on a regular and consistent basis to ensure that building that kind of relationship through your efforts.
Here are the six core marketing activites for establishing relationship:
- Networking – Putting yourself in a positon to say the right thing, at the right time, in the right place.
- Direct Outreach – Your ability to get your message out to those who need to hear it (i.e., your ideal prospects).
- Building Word-of-Mouth – Don’t passively wait for your good work and reputation to create referrals.
- Stay-in-Touch – If you don’t stay in front of your clients and prospects, they just might forget about you.
- Establish Points/Centers of Influence – Who else needs to know about the benefits you provide to your clients because they may be able to connect you to additional sources?
- Create Virtual Joint Venture Arrangements – Identifying the right complimentary businesses and then putting a system in place to leverage the relationship.
The Marketing Focus Calendar will help keep you on track, making sure that you are using every opportunity that you have to market without lapsing in your efforts.
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