Marketing Action Club http://www.marketingactionclub.com Helping Small Businesses Take Action For Greater Marketing Results! Mon, 05 Oct 2009 21:12:43 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Enhance Your Referability Through Education http://www.marketingactionclub.com/enhance-your-referability-through-education/ http://www.marketingactionclub.com/enhance-your-referability-through-education/#comments Thu, 13 Aug 2009 23:48:05 +0000 Kevin Dervin http://www.marketingactionclub.com/?p=1072 One of the classic marketing mistakes small business owners make in attempting to generate referrals is assuming. They assume that their referral sources know what a good referral is and how the process should work.

Even your best clients may not understand how to best tell your story. You can help them when you educate them.

Here is a powerful tool that you can use to systematically educate your clients, referral partners, and other important business contacts.

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]]> http://www.marketingactionclub.com/enhance-your-referability-through-education/feed/ 0 Simple Referral Card http://www.marketingactionclub.com/simple-referral-card/ http://www.marketingactionclub.com/simple-referral-card/#comments Thu, 13 Aug 2009 23:06:30 +0000 Kevin Dervin http://www.marketingactionclub.com/?p=1067 You want to know the best way to start generating more referrals consistently for your business? Start asking for them. Most small business owners are just passively waiting for them to happen.

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]]> http://www.marketingactionclub.com/simple-referral-card/feed/ 0 Teleclass Archive http://www.marketingactionclub.com/marketing-teleclass-archive/ http://www.marketingactionclub.com/marketing-teleclass-archive/#comments Thu, 23 Jul 2009 15:52:41 +0000 Jerry Smith http://www.marketingactionclub.com/?p=406 Access audio recordings of previous MAC TeleClasses here!]]> All teleclasses are recorded and are available to download, or listen to directly from the Marketing Action Club site.

Teleclass recordings available in the archive:

]]> http://www.marketingactionclub.com/marketing-teleclass-archive/feed/ 2 5 & 1/2 Steps To Creating A Constant Flow of Referrals http://www.marketingactionclub.com/5-12-steps-to-creating-a-constant-flow-of-referrals/ http://www.marketingactionclub.com/5-12-steps-to-creating-a-constant-flow-of-referrals/#comments Mon, 29 Jun 2009 18:18:48 +0000 Kevin Dervin http://www.marketingactionclub.com/?p=1035  Every small business owner knows that the very best way to get
new clients is through referrals. Unfortunately, most small
business owners and independent professionals don’t have any kind
of process or system to proactivley generate referrals.

Successful small businesses don’t just wait for referrals to
happen. If you’re just waiting for happy clients and your business
contacts to refer you, then you’re not taking full advantage of
referral marketing.

Here’s some of what’s covered in this TeleSeminar:

  • Why creating a referral marketing system is one of the
    smartest things you can do for your business 
  • Identifying in priority order the types of referrals
    you and your business might receive from clients and referral
    partners 
  • Five and 1/2 steps to creating your own constant flow of
    referrals      
  • Key considerations for establishing your own referral marketing
    system!

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]]> http://www.marketingactionclub.com/5-12-steps-to-creating-a-constant-flow-of-referrals/feed/ 1 Tips on where to start with Social Media http://www.marketingactionclub.com/tips-on-where-to-start-with-social-media/ http://www.marketingactionclub.com/tips-on-where-to-start-with-social-media/#comments Sat, 27 Jun 2009 22:48:11 +0000 Jerry Smith http://www.marketingactionclub.com/?p=1009 Once you have decided that social media is a useful tool in your marketing toolkit, where do you start?This tipsheet suggests how to get going on the "big 3" social media platforms: LinkedIn, facebook and Twitter.]]> The term “Social Media” has entered the vocabulary over the last couple of years and is increasingly talked about as a useful marketing tool. Once you have made the decision to employ social media, what are the main platforms available, and how do you get started?

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]]> http://www.marketingactionclub.com/tips-on-where-to-start-with-social-media/feed/ 1 Understand How Social Media Tools Can Connect You To Your Customers http://www.marketingactionclub.com/social-media-webinar/ http://www.marketingactionclub.com/social-media-webinar/#comments Sat, 27 Jun 2009 18:55:48 +0000 tobin.truog http://www.marketingactionclub.com/?p=993 There is a lot of BUZZ about social media and social networking today. But, do you know what it means for your business and how to take advantage?]]> There is a lot of BUZZ about social media and social networking today. But, do you know what it means for your business and how to take advantage?

Too many small business professionals are simply chasing the “Next BIG Thing” in marketing hoping this will be it. There are reasons to pay attention, but taking a smart approach is how you’ll get results.

Here’s some of what we’ll be covering on this Webinar:

  • Why using social media tools without a plan is not only a waste of time, but might also be sabotaging your marketing efforts
     
  • Making sure you have the proper mindset to ensure your use of social media fits into your overall marketing plan 
  • Understanding good participation in social networking is and what it is not
     
  • How to get started using some key social media/networking tools in your business right now!

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]]> http://www.marketingactionclub.com/social-media-webinar/feed/ 0 Marketing Differentiation – How To Stand Out With Marketing http://www.marketingactionclub.com/marketing-differentiation-how-to-stand-out-with-marketing/ http://www.marketingactionclub.com/marketing-differentiation-how-to-stand-out-with-marketing/#comments Thu, 18 Jun 2009 01:40:04 +0000 Kevin P. Dervin http://www.marketingactionclub.com/?p=1025 Do you know how to effectively differentiate yourself from the competition in your target market? If you don’t know how to stand out from the crowd, your prospects will likely ignore you or easily forget you.

Here’s some tips on how to establish your unique strategic differentiation.

Let’s be friends on… facebook
Follow me on… twitter
]]> http://www.marketingactionclub.com/marketing-differentiation-how-to-stand-out-with-marketing/feed/ 0 Blogs, And Why You Should Consider Using Them http://www.marketingactionclub.com/blogs-and-why-you-should-consider-using-them/ http://www.marketingactionclub.com/blogs-and-why-you-should-consider-using-them/#comments Mon, 01 Jun 2009 00:13:59 +0000 tobin.truog http://www.marketingactionclub.com/?p=1020

]]> http://www.marketingactionclub.com/blogs-and-why-you-should-consider-using-them/feed/ 2 How to distance yourself from the outcome http://www.marketingactionclub.com/how-to-distance-yourself-from-the-outcome/ http://www.marketingactionclub.com/how-to-distance-yourself-from-the-outcome/#comments Wed, 27 May 2009 21:04:29 +0000 Jerry Smith http://www.marketingactionclub.com/?p=988 How does distancing your self from the outcome work?Everyone wants clients for their business. However chasing for closure can be time, energy and resource intensive. How do you make sure you are moving through the marketing flow without fixating on getting a client every time. Why would you want to?]]> It is, perhaps, a cliche to say “you should distance yourself from the outcome”. What exactly does that mean, why is it important, isn’t it impossible anyway and most importantly how do you do it? In marketing your small business it can be a very important mindset issue. Let’s explore the points above in some more detail.

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]]> http://www.marketingactionclub.com/how-to-distance-yourself-from-the-outcome/feed/ 2 Fearless Networking: Secrets of the Highly Successful http://www.marketingactionclub.com/fearless-networking-secrets-of-the-highly-successful/ http://www.marketingactionclub.com/fearless-networking-secrets-of-the-highly-successful/#comments Tue, 19 May 2009 23:04:05 +0000 Kevin Dervin http://www.marketingactionclub.com/?p=933 Networking just might be the most used marketing tactics small business owners try. Are you getting all the results you should be from your networking efforts?]]> Networking is one of the most cost-effective small business marketing techniques… If You Know What You’re Doing.

Unfortunately, many small business professionals aren’t generating the kind of results they could be getting. There’s a big difference between being busy because of all your networking commitments and actually getting networking results.

Here’s some of what’s covered on this TeleSeminar Recording:

  • Some of the biggest myths and misconceptions about networking and the truth behind them 
  • 10 of the biggest networking mistakes people make, so you can avoid making them yourself 
  • A plan for how to get going with your networking… to begin generating more results this year and beyond 
  • Key secrets of networking that the highly successful understand… and how you can begin applying them to your business

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