Are you spending time thinking up a tagline?
Some taglines are resonant and effective. However, many small business owners struggle to come up with a humorous, memorable tagline only to be used once and not very effectively.
Perhaps the energy you are using to come up with that funny tagline could be better spent coming up with a way to describe what you do in a way that conveys real meaning.
Effective marketing messages aren’t about catchy or clever taglines. It’s about communicating to your target marketing in a clear and compelling way.
Consider focusing on these three things:
1) Who is your target audience? (what are their challenges?)
2) What does your service do for that audience? (What do they get out of working with you?)
3) Take time to Listen to what your potential customers (and customers) are telling you.
