Marketing Action Club » Marketing Library http://www.marketingactionclub.com Helping Small Businesses Take Action For Greater Marketing Results! Mon, 09 Aug 2010 19:06:30 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Enhance Your Referability Through Education http://www.marketingactionclub.com/enhance-your-referability-through-education/ http://www.marketingactionclub.com/enhance-your-referability-through-education/#comments Thu, 13 Aug 2009 23:48:05 +0000 Kevin Dervin http://www.marketingactionclub.com/?p=1072 One of the classic marketing mistakes small business owners make in attempting to generate referrals is assuming. They assume that their referral sources know what a good referral is and how the process should work.

Even your best clients may not understand how to best tell your story. You can help them when you educate them.

Here is a powerful tool that you can use to systematically educate your clients, referral partners, and other important business contacts.

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]]> http://www.marketingactionclub.com/enhance-your-referability-through-education/feed/ 0 Simple Referral Card http://www.marketingactionclub.com/simple-referral-card/ http://www.marketingactionclub.com/simple-referral-card/#comments Thu, 13 Aug 2009 23:06:30 +0000 Kevin Dervin http://www.marketingactionclub.com/?p=1067 You want to know the best way to start generating more referrals consistently for your business? Start asking for them. Most small business owners are just passively waiting for them to happen.

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]]> http://www.marketingactionclub.com/simple-referral-card/feed/ 0 Tips on where to start with Social Media http://www.marketingactionclub.com/tips-on-where-to-start-with-social-media/ http://www.marketingactionclub.com/tips-on-where-to-start-with-social-media/#comments Sat, 27 Jun 2009 22:48:11 +0000 Jerry Smith http://www.marketingactionclub.com/?p=1009 Once you have decided that social media is a useful tool in your marketing toolkit, where do you start?This tipsheet suggests how to get going on the "big 3" social media platforms: LinkedIn, facebook and Twitter.]]> The term “Social Media” has entered the vocabulary over the last couple of years and is increasingly talked about as a useful marketing tool. Once you have made the decision to employ social media, what are the main platforms available, and how do you get started?

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]]> http://www.marketingactionclub.com/tips-on-where-to-start-with-social-media/feed/ 1 How to distance yourself from the outcome http://www.marketingactionclub.com/how-to-distance-yourself-from-the-outcome/ http://www.marketingactionclub.com/how-to-distance-yourself-from-the-outcome/#comments Wed, 27 May 2009 21:04:29 +0000 Jerry Smith http://www.marketingactionclub.com/?p=988 How does distancing your self from the outcome work?Everyone wants clients for their business. However chasing for closure can be time, energy and resource intensive. How do you make sure you are moving through the marketing flow without fixating on getting a client every time. Why would you want to?]]> It is, perhaps, a cliche to say “you should distance yourself from the outcome”. What exactly does that mean, why is it important, isn’t it impossible anyway and most importantly how do you do it? In marketing your small business it can be a very important mindset issue. Let’s explore the points above in some more detail.

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]]> http://www.marketingactionclub.com/how-to-distance-yourself-from-the-outcome/feed/ 1 Achieving Balance in Your Marketing Efforts http://www.marketingactionclub.com/achieving-balance-in-your-marketin/ http://www.marketingactionclub.com/achieving-balance-in-your-marketin/#comments Tue, 28 Apr 2009 17:44:04 +0000 Jerry Smith http://www.marketingactionclub.com/?p=939 Work-Life balance can seem elusive and unrealistic. Given that marketing is an essential and time consuming activity, how to ensure that we are getting the best results without impacting other areas of life? It is an ongoing challenge - here are some guidelines and a suggested exercise to help]]> Running a business is a lot of work. It should be – it’s important to your life in general and when you are passionate about what you do it is incredibly rewarding.

However a business in general, and the need to generate a consistent flow of clients in particular, can become so time consuming it affects the overall balance of your life. How do you ensure you stay in balance without detriment to the success of your business?

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]]> http://www.marketingactionclub.com/achieving-balance-in-your-marketin/feed/ 0 Guidelines for Creating Tip Sheets That Work! http://www.marketingactionclub.com/guidelines-for-creating-tip-sheets-that-work/ http://www.marketingactionclub.com/guidelines-for-creating-tip-sheets-that-work/#comments Mon, 02 Feb 2009 17:21:32 +0000 Kevin Dervin http://www.marketingactionclub.com/?p=500 Use Tip Sheets to demonstrate your expertise and attract more great clients. These quick and simple "gems" show your prospects that you have the know-how to deliver on your promises.]]> A Tip Sheet is a list of tips that show off your expertise and explain to the reader how to achieve a certain objective. Or, they may focus on how to solve a particular business or personal problem readers may be experiencing. Well written tip sheets give your prospects (and clients) valuable beneficial information.

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]]> http://www.marketingactionclub.com/guidelines-for-creating-tip-sheets-that-work/feed/ 0 Guidelines For Getting Great Testimonials http://www.marketingactionclub.com/guidelines-for-getting-great-testimonials/ http://www.marketingactionclub.com/guidelines-for-getting-great-testimonials/#comments Sun, 01 Feb 2009 23:57:35 +0000 Kevin Dervin http://www.marketingactionclub.com/?p=577 Testimonials from delighted clients are one of the best ways to promote your business and establish your expertise. How do you ensure that you generate referrals that are great for your marketing message?]]> Testimonials are a very effective way to market your expertise.

Delighted clients act as one of your most powerful marketing tools. People you have helped will usually be more than pleased to endorse you with a testimonial, but it does’t “just happen”. How do you ensure you get the maximum marketing benefit from them? 

Here’s a quick list of guidelines…

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]]> http://www.marketingactionclub.com/guidelines-for-getting-great-testimonials/feed/ 0 Marketing in a Recession http://www.marketingactionclub.com/marketing-in-a-recession/ http://www.marketingactionclub.com/marketing-in-a-recession/#comments Fri, 30 Jan 2009 15:43:21 +0000 Jerry Smith http://www.marketingactionclub.com/?p=535 How do you market your business in a recession? It is important to maintain a positive mindset in a challenging economy. However you also need to take action appropriate to the situation. How do you make sure your message is as effective as it can be?]]> What to do when times are hard

2009 is officially a recession which makes it tough for everyone. Keeping a positive mindset is important but what practical steps can you take to insure your marketing remains effective in this climate?

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]]> http://www.marketingactionclub.com/marketing-in-a-recession/feed/ 0 Risk Reversal – Make “Yes” Easy For Your Prospects http://www.marketingactionclub.com/use-risk-reversal-to-make-saying-yes-easy-for-your-prospects/ http://www.marketingactionclub.com/use-risk-reversal-to-make-saying-yes-easy-for-your-prospects/#comments Wed, 28 Jan 2009 15:27:51 +0000 Kevin Dervin http://www.marketingactionclub.com/?p=584 All business transactions involve a degree of risk.This is especially true for service providers where the product is intangible. How do you minimize the risk in the eyes of your prospects?]]> In every business transaction there’s risk involved. 99% of the time it’s the person or business who buys your service who takes on this risk.
 
Benefits are only realized after they’ve bought the service. Risk is what prevents many of your prospects from buying. Therefore, if you lower or eliminate the risk of doing business with you, sales will increase – dramatically! So how do you create your own Risk Reversal strategy?

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]]> http://www.marketingactionclub.com/use-risk-reversal-to-make-saying-yes-easy-for-your-prospects/feed/ 0 Finding The Time For Marketing http://www.marketingactionclub.com/finding-the-time-for-marketing/ http://www.marketingactionclub.com/finding-the-time-for-marketing/#comments Sun, 25 Jan 2009 23:03:54 +0000 Jerry Smith http://www.marketingactionclub.com/?p=495 Running a business presents many demands on your time. How do you make sure that marketing doesn't become sqeezed out of your busy schedule? ]]> As a Small Business Owner you are a marketer

Your passion for your business is essential to your ultimate success. However  a steady flow of clients is equally vital – without clients, however great you are at delivering your service, the business will not thrive. That goes without saying.

However, there are so many calls on your time that are also necessary to stay in business (admin tasks, tax returns, staff management to name a few), how do you make time for marketing?

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