Enhance your referrability with referral sources when you educate them on what makes for a great referral and how the process should proceed.
(Read the rest of this entry...)Browse Archives in the ‘Marketing Library’ Category
Simple Referral Card
On August - 13 - 2009
You want to know the best way to start generating more referrals consistently for your business? Start asking for them. Most small business owners are just passively waiting for them to happen.
(Read the rest of this entry...)Filed Under: Marketing Library
Tips on where to start with Social Media
On June - 27 - 2009
Once you have decided that social media is a useful tool in your marketing toolkit, where do you start?This tipsheet suggests how to get going on the “big 3″ social media platforms: LinkedIn, facebook and Twitter.
(Read the rest of this entry...)Filed Under: Marketing Library
How to distance yourself from the outcome
On May - 27 - 2009
How does distancing your self from the outcome work?Everyone wants clients for their business. However chasing for closure can be time, energy and resource intensive. How do you make sure you are moving through the marketing flow without fixating on getting a client every time. Why would you want to?
(Read the rest of this entry...)Filed Under: Marketing Library
Achieving Balance in Your Marketing Efforts
On April - 28 - 2009
Work-Life balance can seem elusive and unrealistic. Given that marketing is an essential and time consuming activity, how to ensure that we are getting the best results without impacting other areas of life? It is an ongoing challenge – here are some guidelines and a suggested exercise to help
(Read the rest of this entry...)Filed Under: Marketing Library
Guidelines for Creating Tip Sheets That Work!
On February - 2 - 2009
Use Tip Sheets to demonstrate your expertise and attract more great clients. These quick and simple “gems” show your prospects that you have the know-how to deliver on your promises.
(Read the rest of this entry...)Filed Under: Marketing Library
Guidelines For Getting Great Testimonials
On February - 1 - 2009
Testimonials from delighted clients are one of the best ways to promote your business and establish your expertise. How do you ensure that you generate referrals that are great for your marketing message?
(Read the rest of this entry...)Filed Under: Marketing Library
Marketing in a Recession
On January - 30 - 2009
How do you market your business in a recession? It is important to maintain a positive mindset in a challenging economy. However you also need to take action appropriate to the situation. How do you make sure your message is as effective as it can be?
(Read the rest of this entry...)Filed Under: Marketing Library
Risk Reversal – Make “Yes” Easy For Your Prospects
On January - 28 - 2009
All business transactions involve a degree of risk.This is especially true for service providers where the product is intangible. How do you minimize the risk in the eyes of your prospects?
(Read the rest of this entry...)Filed Under: Marketing Library
Finding The Time For Marketing
On January - 25 - 2009
Running a business presents many demands on your time. How do you make sure that marketing doesn’t become sqeezed out of your busy schedule?
(Read the rest of this entry...)Filed Under: Marketing Library
