Marketing Action Club » Members Only http://www.marketingactionclub.com Helping Small Businesses Take Action For Greater Marketing Results! Mon, 09 Aug 2010 19:06:30 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Enhance Your Referability Through Education http://www.marketingactionclub.com/enhance-your-referability-through-education/ http://www.marketingactionclub.com/enhance-your-referability-through-education/#comments Thu, 13 Aug 2009 23:48:05 +0000 Kevin Dervin http://www.marketingactionclub.com/?p=1072 One of the classic marketing mistakes small business owners make in attempting to generate referrals is assuming. They assume that their referral sources know what a good referral is and how the process should work.

Even your best clients may not understand how to best tell your story. You can help them when you educate them.

Here is a powerful tool that you can use to systematically educate your clients, referral partners, and other important business contacts.

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]]> http://www.marketingactionclub.com/enhance-your-referability-through-education/feed/ 0 Simple Referral Card http://www.marketingactionclub.com/simple-referral-card/ http://www.marketingactionclub.com/simple-referral-card/#comments Thu, 13 Aug 2009 23:06:30 +0000 Kevin Dervin http://www.marketingactionclub.com/?p=1067 You want to know the best way to start generating more referrals consistently for your business? Start asking for them. Most small business owners are just passively waiting for them to happen.

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]]> http://www.marketingactionclub.com/simple-referral-card/feed/ 0 Teleclass Archive http://www.marketingactionclub.com/marketing-teleclass-archive/ http://www.marketingactionclub.com/marketing-teleclass-archive/#comments Thu, 23 Jul 2009 15:52:41 +0000 Jerry Smith http://www.marketingactionclub.com/?p=406 Access audio recordings of previous MAC TeleClasses here!]]> All teleclasses are recorded and are available to download, or listen to directly from the Marketing Action Club site.

Teleclass recordings available in the archive:

]]> http://www.marketingactionclub.com/marketing-teleclass-archive/feed/ 1 5 & 1/2 Steps To Creating A Constant Flow of Referrals http://www.marketingactionclub.com/5-12-steps-to-creating-a-constant-flow-of-referrals/ http://www.marketingactionclub.com/5-12-steps-to-creating-a-constant-flow-of-referrals/#comments Mon, 29 Jun 2009 18:18:48 +0000 Kevin Dervin http://www.marketingactionclub.com/?p=1035  Every small business owner knows that the very best way to get
new clients is through referrals. Unfortunately, most small
business owners and independent professionals don’t have any kind
of process or system to proactivley generate referrals.

Successful small businesses don’t just wait for referrals to
happen. If you’re just waiting for happy clients and your business
contacts to refer you, then you’re not taking full advantage of
referral marketing.

Here’s some of what’s covered in this TeleSeminar:

  • Why creating a referral marketing system is one of the
    smartest things you can do for your business 
  • Identifying in priority order the types of referrals
    you and your business might receive from clients and referral
    partners 
  • Five and 1/2 steps to creating your own constant flow of
    referrals      
  • Key considerations for establishing your own referral marketing
    system!

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]]> http://www.marketingactionclub.com/5-12-steps-to-creating-a-constant-flow-of-referrals/feed/ 1 Tips on where to start with Social Media http://www.marketingactionclub.com/tips-on-where-to-start-with-social-media/ http://www.marketingactionclub.com/tips-on-where-to-start-with-social-media/#comments Sat, 27 Jun 2009 22:48:11 +0000 Jerry Smith http://www.marketingactionclub.com/?p=1009 Once you have decided that social media is a useful tool in your marketing toolkit, where do you start?This tipsheet suggests how to get going on the "big 3" social media platforms: LinkedIn, facebook and Twitter.]]> The term “Social Media” has entered the vocabulary over the last couple of years and is increasingly talked about as a useful marketing tool. Once you have made the decision to employ social media, what are the main platforms available, and how do you get started?

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]]> http://www.marketingactionclub.com/tips-on-where-to-start-with-social-media/feed/ 1 Understand How Social Media Tools Can Connect You To Your Customers http://www.marketingactionclub.com/social-media-webinar/ http://www.marketingactionclub.com/social-media-webinar/#comments Sat, 27 Jun 2009 18:55:48 +0000 tobin.truog http://www.marketingactionclub.com/?p=993 There is a lot of BUZZ about social media and social networking today. But, do you know what it means for your business and how to take advantage?]]> There is a lot of BUZZ about social media and social networking today. But, do you know what it means for your business and how to take advantage?

Too many small business professionals are simply chasing the “Next BIG Thing” in marketing hoping this will be it. There are reasons to pay attention, but taking a smart approach is how you’ll get results.

Here’s some of what we’ll be covering on this Webinar:

  • Why using social media tools without a plan is not only a waste of time, but might also be sabotaging your marketing efforts
     
  • Making sure you have the proper mindset to ensure your use of social media fits into your overall marketing plan 
  • Understanding good participation in social networking is and what it is not
     
  • How to get started using some key social media/networking tools in your business right now!

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]]> http://www.marketingactionclub.com/social-media-webinar/feed/ 0 How to distance yourself from the outcome http://www.marketingactionclub.com/how-to-distance-yourself-from-the-outcome/ http://www.marketingactionclub.com/how-to-distance-yourself-from-the-outcome/#comments Wed, 27 May 2009 21:04:29 +0000 Jerry Smith http://www.marketingactionclub.com/?p=988 How does distancing your self from the outcome work?Everyone wants clients for their business. However chasing for closure can be time, energy and resource intensive. How do you make sure you are moving through the marketing flow without fixating on getting a client every time. Why would you want to?]]> It is, perhaps, a cliche to say “you should distance yourself from the outcome”. What exactly does that mean, why is it important, isn’t it impossible anyway and most importantly how do you do it? In marketing your small business it can be a very important mindset issue. Let’s explore the points above in some more detail.

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]]> http://www.marketingactionclub.com/how-to-distance-yourself-from-the-outcome/feed/ 1 Fearless Networking: Secrets of the Highly Successful http://www.marketingactionclub.com/fearless-networking-secrets-of-the-highly-successful/ http://www.marketingactionclub.com/fearless-networking-secrets-of-the-highly-successful/#comments Tue, 19 May 2009 23:04:05 +0000 Kevin Dervin http://www.marketingactionclub.com/?p=933 Networking just might be the most used marketing tactics small business owners try. Are you getting all the results you should be from your networking efforts?]]> Networking is one of the most cost-effective small business marketing techniques… If You Know What You’re Doing.

Unfortunately, many small business professionals aren’t generating the kind of results they could be getting. There’s a big difference between being busy because of all your networking commitments and actually getting networking results.

Here’s some of what’s covered on this TeleSeminar Recording:

  • Some of the biggest myths and misconceptions about networking and the truth behind them 
  • 10 of the biggest networking mistakes people make, so you can avoid making them yourself 
  • A plan for how to get going with your networking… to begin generating more results this year and beyond 
  • Key secrets of networking that the highly successful understand… and how you can begin applying them to your business

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]]> http://www.marketingactionclub.com/fearless-networking-secrets-of-the-highly-successful/feed/ 2 Achieving Balance in Your Marketing Efforts http://www.marketingactionclub.com/achieving-balance-in-your-marketin/ http://www.marketingactionclub.com/achieving-balance-in-your-marketin/#comments Tue, 28 Apr 2009 17:44:04 +0000 Jerry Smith http://www.marketingactionclub.com/?p=939 Work-Life balance can seem elusive and unrealistic. Given that marketing is an essential and time consuming activity, how to ensure that we are getting the best results without impacting other areas of life? It is an ongoing challenge - here are some guidelines and a suggested exercise to help]]> Running a business is a lot of work. It should be – it’s important to your life in general and when you are passionate about what you do it is incredibly rewarding.

However a business in general, and the need to generate a consistent flow of clients in particular, can become so time consuming it affects the overall balance of your life. How do you ensure you stay in balance without detriment to the success of your business?

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]]> http://www.marketingactionclub.com/achieving-balance-in-your-marketin/feed/ 0 Practical and Accessible Marketing Ideas http://www.marketingactionclub.com/practical-and-accessible-marketing-ideas-2/ http://www.marketingactionclub.com/practical-and-accessible-marketing-ideas-2/#comments Wed, 25 Mar 2009 19:28:11 +0000 Jerry Smith http://www.marketingactionclub.com/?p=852 Practical and accessible marketing ideas for for small business What is the best plan of action in times that may be cash strapped, as far as marketing is concerned? There are many things you can do to stay on track with your marketing efforts and be effective for minimal cost. This teleclass discusses how. ]]> Practical and Accessible, Recession Conscious Marketing Ideas for Small Business

There is a lot you can do to market your business for little or no cost. It was never a good idea to throw money at marketing in the absence of a plan, but withdrawing your marketing effort completely isn’t a good idea either.

Covered in this TeleClass audio recording:

  • One of the biggest mistakes most small businesses make regarding marketing
  • Positioning your business for marketing success
  • Marketing Yourself for little or no money
Practical and Accessible Small Business Marketing Ideas <<– right click icon to download MP3 recording.
Mac users just click to download.
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