There is a lot you can do to market your business for little or no cost. It was never a good idea to throw money at marketing in the absence of a plan, but withdrawing your marketing effort completely isn’t a good idea either.

Covered in this teleclass:

• One of the biggest mistakes most small businesses make regarding marketing
• Positioning your business for marketing success
• Marketing Yourself for little or no money

<<– right click icon to download MP3 recording. Mac users just click to download.

(homepage thumbnail picture by Tanki)

Marketing Focus Calendar <== right click to download

This is a very simple, yet incredibly powerful tool to help keep you coordinated and on track with all your marketing efforts. This calendar template has a coding legend so you can be sure you’re using a balance of six core activities areas to establishing relationship with prospects and clients.

You’ve heard the saying that people prefer to buy from those that they know, like and trust. Make sure you’re scheduling various marketing activities on a regular and consistent basis to ensure that building that kind of relationship through your efforts.

Here are the six core marketing activites for establishing relationship:

1. Networking – Putting yourself in a positon to say the right thing, at the right time, in the right place.
2. Direct Outreach – Your ability to get your message out to those who need to hear it (i.e., your ideal prospects).
3. Building Word-of-Mouth – Don’t passively wait for your good work and reputation to create referrals.
4. Stay-in-Touch – If you don’t stay in front of your clients and prospects, they just might forget about you.
5. Establish Points/Centers of Influence – Who else needs to know about the benefits you provide to your clients because they may be able to connect you to additional sources?
6. Create Virtual Joint Venture Arrangements – Identifying the right complimentary businesses and then putting a system in place to leverage the relationship.

The Marketing Focus Calendar will help keep you on track, making sure that you are using every opportunity that you have to market without lapsing in your efforts.

Are You Ready to TAKE ACTION to Get Greater Marketing Results?
Join The Club Today!

Follow me on…

Let’s be friends on…

(home page thumbnail image by: Tall Chris)

Small Business Marketing Dashboard <== Right click to download MS Excel file

The marketing dashboard is a way for you to measure and manage your marketing efforts. It’s a way for you to stay focused so you know where you want to constantly improve the efficiency and effectiveness of your efforts.

The bottom line is you want to make sure that your marketing is contributing to increased revenues and greater profits!

NOTE: You should only change the blue, bolded variables on this worksheet.
(This worksheet is not protected, so changing other cell values will make it inaccurate)

Instructions for using the Dashboard:
Enter your current monthly information. Obviously you should be as honest and accurate as possible

1. Plug in the actual number of leads you currently generate on a monthly basis
2. Plug in your lead conversion rate (i.e., how many of your leads become an active client each mo.)
3. What is the number of transactions you currently have with your new clients?
4. What is the average revenue dollar value of each transaction?
5. Enter your current profit margin (percentage of profit left after expenses and taxes)

Now you can see how an increase in any of these variable would impact your monthly revenue and profits. Clicking on the Yearly Dashboard tab below will give you a view of any yearly impact.

For example, a 60% increase in the number of leads you currently generate would mean an extra $2,500 in revenue and $1,000 in profits (using the numbers indicated above).

Appropriate focus on these variables and the activities related to them is how you grow your business.

• Increasing the number of leads your generate each month
• Increasing the percentage of leads you convert into paying clients
• Create more offerings so that you can increase the number of transactions you sell to each client
• Increase the average dollar value of each sale that you make (maybe simply raise your fees)
• Increase your profit margin through improved efficiency and/or reduced costs

Are You Ready to TAKE ACTION to Get Greater Marketing Results?
Join The Club Today!

Follow me on…

Let’s be friends on…

(home page thumbnail image by: Photo Monkey)