Marketing Action Club » MAC TV http://www.marketingactionclub.com Helping Small Businesses Take Action For Greater Marketing Results! Mon, 09 Aug 2010 19:06:30 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Marketing Differentiation – How To Stand Out With Marketing http://www.marketingactionclub.com/marketing-differentiation-how-to-stand-out-with-marketing/ http://www.marketingactionclub.com/marketing-differentiation-how-to-stand-out-with-marketing/#comments Thu, 18 Jun 2009 01:40:04 +0000 Kevin P. Dervin http://www.marketingactionclub.com/?p=1025 Do you know how to effectively differentiate yourself from the competition in your target market? If you don’t know how to stand out from the crowd, your prospects will likely ignore you or easily forget you.

Here’s some tips on how to establish your unique strategic differentiation.

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]]> http://www.marketingactionclub.com/marketing-differentiation-how-to-stand-out-with-marketing/feed/ 0 Blogs, And Why You Should Consider Using Them http://www.marketingactionclub.com/blogs-and-why-you-should-consider-using-them/ http://www.marketingactionclub.com/blogs-and-why-you-should-consider-using-them/#comments Mon, 01 Jun 2009 00:13:59 +0000 tobin.truog http://www.marketingactionclub.com/?p=1020

]]> http://www.marketingactionclub.com/blogs-and-why-you-should-consider-using-them/feed/ 2 Do You Need a Tagline? http://www.marketingactionclub.com/do-you-need-a-tagline/ http://www.marketingactionclub.com/do-you-need-a-tagline/#comments Mon, 11 May 2009 20:23:17 +0000 Jerry Smith http://www.marketingactionclub.com/?p=967 Are you spending time thinking up a tagline?

Some taglines are resonant and effective. However, many small business owners struggle to come up with a humorous, memorable tagline only to be used once and not very effectively.

Perhaps the energy you are using to come up with that funny tagline could be better spent coming up with a way to describe what you do in a way that conveys real meaning.

Effective marketing messages aren’t about catchy or clever taglines. It’s about communicating to your target marketing in a clear and compelling way.

Consider focusing on these three things:

1) Who is your target audience? (what are their challenges?)

2) What does your service do for that audience? (What do they get out of working with you?)

3) Take time to Listen to what your potential customers (and customers) are telling you.

]]> http://www.marketingactionclub.com/do-you-need-a-tagline/feed/ 0 Maximizing Your Marketing Time http://www.marketingactionclub.com/maximizing-your-marketing-time/ http://www.marketingactionclub.com/maximizing-your-marketing-time/#comments Thu, 16 Apr 2009 22:36:20 +0000 Kevin Dervin http://www.marketingactionclub.com/?p=909 How much time do you currently spend actively marketing your network marketing business? Is it more than just a couple of hours per week?]]> So where exactly do you spend your time? Have you ever tracked and analyzed your time to see how productively you’re spending it?

Maximize your marketing time. In working with clients one-on-one and through my marketing coaching programs, I challenge business owners that they should be dedicating 20 to 25% of their time each and every week to purposeful marketing activity. For some, that number just seems impossible. They’re busy enough as it is and can’t imagine carving out that much time from their crowded schedules.

In just a few short months, you’ll be a more purposeful marketer. And, I’d predict you’ll have shifted from “other activities” to more “income producing activities.” Get your calendar and schedule some time right now!

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]]> http://www.marketingactionclub.com/maximizing-your-marketing-time/feed/ 0 Marketing on the Cheap http://www.marketingactionclub.com/marketing-on-cheap/ http://www.marketingactionclub.com/marketing-on-cheap/#comments Fri, 27 Mar 2009 13:17:45 +0000 Jerry Smith http://www.marketingactionclub.com/?p=838 Marketing costs come under particular scrutiny in a recession It is always worth looking for a good deal that supports your marketing strategy, but cheap doesn't necessarily mean good. How do you ensure you stay on track and avoid confusing your target audience?]]> Throwing money at marketing has never been something that works in the absence of a plan.

However in recessionary times it is also not a good idea to completely cut back all your marketing activities. In such a climate it is more tempting than ever to look for the lowest cost option. This may yield great value, but make sure you stay on track and on target and don’t get seduced by the “offer of a lifetime!”

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]]> http://www.marketingactionclub.com/marketing-on-cheap/feed/ 0 Marketing Internet Secrets http://www.marketingactionclub.com/marketing-internet-secrets/ http://www.marketingactionclub.com/marketing-internet-secrets/#comments Tue, 10 Mar 2009 15:12:30 +0000 tobin.truog http://www.marketingactionclub.com/?p=822 The two secrets of marketing on the Internet that many small business don't seem to understand. Knowing them can reshape your entire mindset when it comes to being online.]]> There are two secrets to marketing your business online that many small businesses don’t seem to talk about. Reframe your thinking and approach when you understand what these two things are.

Press play to watch:

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]]> http://www.marketingactionclub.com/marketing-internet-secrets/feed/ 0 Marketing Hockey Stick http://www.marketingactionclub.com/marketing-hockey-stick/ http://www.marketingactionclub.com/marketing-hockey-stick/#comments Wed, 18 Feb 2009 15:21:43 +0000 Jerry Smith http://www.marketingactionclub.com/?p=756 Online Marketing growth Developing a plan for online marketing that isn't based on the HOPE that your business will take off simply by being online. Toby explains the basics of getting such a plan together.]]> Online marketing can be a great way to develop your business but you need a plan. Hoping it will happen is probably not enough as Toby explains…..

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]]> http://www.marketingactionclub.com/marketing-hockey-stick/feed/ 0 Your 2 Greatest Marketing Assets http://www.marketingactionclub.com/greatest-marketing-assets/ http://www.marketingactionclub.com/greatest-marketing-assets/#comments Tue, 03 Feb 2009 16:14:34 +0000 Kevin Dervin http://www.marketingactionclub.com/?p=204 Do you know what your greatest marketing assets are? Here's a hint: It has nothing to do with a killer logo or a great looking web site.]]> Are you leveraging your two greatest marketing assets?

Everyone possesses these marketing assets. The question is are you conscious of them and are you taking advantage of them?

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]]> http://www.marketingactionclub.com/greatest-marketing-assets/feed/ 0 Client Stories http://www.marketingactionclub.com/client-stories/ http://www.marketingactionclub.com/client-stories/#comments Sun, 01 Feb 2009 15:55:36 +0000 Jerry Smith http://www.marketingactionclub.com/?p=689 Client Stories - How to demonstrate your experise without simply telling your prospects how great you are.]]> How to use your best client stories as a great means to market your expertise

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