At the end of the day, it is really up to you. As a small business owner you necessarily wear many hats. Not least of which is actually doing the work! Indeed many times owners will make a particular virtue of the fact that they are the ones who will be working with you, particularly [...]
Archive for December, 2009
Small Business Marketing Responsibility
On December - 15 - 2009
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Filed Under: Small Business Marketing Strategy
Small Business Marketing Strategy Tip: Client’s Value
On December - 14 - 2009
Do you know what it is that your clients value most from your business?
Filed Under: Small Business Marketing Strategy
When marketing works, keep doing it
On December - 10 - 2009
There is a fine line in marketing when it comes to assessing what works. Measurement is, of course, all important. Without the means to track success of any tool or tactic, you won’t know where to concentrate your efforts and focus attention.
What do you do with that information? Obviously success is something you want to [...]
Filed Under: Small Business Marketing Tips
Holiday Networking for Small Business – Part 2
On December - 9 - 2009
Networking can be a powerful small business marketing tactic. This is a continuation of a recent post on Holiday Networking for Small Business Marketing.
I was reading an article the other day about the ability to engage in small talk. This is most of what’s going to take place in holiday networking scenarios. If you’re going [...]
Filed Under: Small Business Marketing Tips
Make sure your marketing mindset works for you
On December - 8 - 2009
Your state of mind can help or hinder you. It is rarely, if ever, neutral. That means that how you think about marketing, and in particular, how you think of yourself in regards to marketing, is very important.
Your mind can betray you in subtle ways. There is the big picture stuff of course – fearing [...]
Filed Under: Small Business Marketing Mindset/Balance
