Marketing Action Club BLOG

I have heard the lines at the returns counter are longest right after Christmas. This is when all the unwanted or incorrectly thought out gifts are returned of course. I came across a great example of how this provides you with a way to market your core values to your customers or clients at this [...]

As hard as it is to believe that we are closing in on the end of 2009, it is indeed close to year end. Before that, many business are taking a well earned break for the festivities over the next few days.
At this time it is worth taking stock of what you have achieved in [...]

Delivering more than expected. It sounds obvious but how often do you actually see it, and what does it look like when you do?
This is perhaps an area small businesses can excel. It is not uncommon for “customer service” to be cited as a benefit of using a small business and you, as the owner, [...]

One of the most common elements you will hear at a networking event is where the particular company in question is based. You know the sort of thing: ” My name is, I work for, and we office out of main street and 3rd.”
For some businesses, this is critical information. When you are a retailer, [...]

If you want to get consistent results from your small business marketing, you need to stay visible to clients and prospects. But, how do you do that?
It’s not going to do you a whole lot of good if you produce a bunch of great marketing material but nobody ever views, reads or hears it. And, it’s [...]