Marketing Action Club BLOG

What is the main advantage of a systematic approach to anything? Well, there are many of course! Not least of which is the ability to replicate something that works with minimal thought and re-design every time. There is another advantage that came up this week that adds another reason.
In your business you likely have a [...]

It’s very easy to come up with acronyms, especially in business. Jargon is ever present. Sometimes you will hear a presentation or statement so loaded with “in” words it doesn’t even make sense! Therefore I hesitate to contribute to that with a well known cliche, but it does serve to make a point.
FEAR – False [...]

Well here we are right in the middle of Global Entrepreneurship Week 2009. The goal of the week is to connect young people around the globe with entreprenuers to encourage them to explore their potential as self-starters and innovators.
I hope to see several people at the SHBC Expo 2009. It is part of the Kauffman [...]

Keeping in touch with your prospects, clients and potential referral base is, of course, a good idea! There are many options to make this easier, and this week there was a great illustration of how to use online tools, specifically social media, in this regard.
One of the many books currently addressing social media and its [...]

Is marketing supposed to lead directly to new clients? That may be a bit of a trick question.
Of course you want your marketing to eventually result in new clients for your business. But, that is not the primary goal for marketing.
Great marketing should lead to a steady supply of high-quality leads. Sales conversion then is [...]