Marketing Action Club BLOG

Now is a great time to reflect on your marketing efforts for the year. The end of another year is fast approaching. Let’s start thinking about how to make next year your best year ever!
Analyze how and where your clients came from this year. You do monitor and track your marketing and sales efforts don’t [...]

It’s Thanksgiving here in the US. Well, it was yesterday anyway! It is still the season to be giving thanks for the blessings we have. However, in marketing terms, there is something else to consider and that is challenges and problems – those of your prospects that is.
It has been said there are only four [...]

For everyone in the US and those from the US unable to be home this Thanksgiving, have a great holiday weekend.
Now probably isn’t the time for in depth marketing thoughts. It is a time to relax with family so this post will be short. The economy may be tough and has been for a while, but being in [...]

Sometimes in marketing, as in life, there comes a time when something just makes sense. When that time comes, you might, literally say: “Ah-ha”. Let’s face it, marketing a small business is often something with which you have limited or no experience when you get into business. Such situations can be fun and stimulating, but [...]

Writing is critical to effectively marketing a small business.
Everything in marketing starts with writing… Or, at least it should. There’s really no way around it.

You write your marketing materials,
You write your brochure,
You write your ads,
You write your web site copy,
You write articles, special reports, tip sheets, talks and presentations,
You write post card mailers,
You write ezines [...]