Marketing Action Club BLOG

It’s been a busy networking week. As always, there is much to learn during the networking process however familiar you may be with the networking circuit. This week was no exception. At a Chamber of Commerce round table networking event yesterday (you know the sort of thing: 3 minutes to promote your business to 7 [...]

Attending network events is a great small business marketing activity. The use of networking as a marketing tactic tool is a great decision for many small business owners, and is a relatively inexpensive and readily available one to boot. It is a long term/permanent commitment and therefore one that takes up considerable time, if not [...]

Here’s an email that showed up in my email inbox one day (some time back) and my email response.
Question: I need an attention grabbing headline for an ad campaign for my personal training business. I run a private training studio and in-home personal training business. My target market is baby boomers and stay at home [...]

What is the most commonly used small business marketing tactic? That may be a question impossible to answer precisely, but “networking” would be a safe bet. When you include online and social media platforms that assumption becomes even more likely to hold true.
The key to successful networking? You will hear much advice on the topic [...]

Marketing is about promoting your business and getting the word out on what services you offer, right?
Well, I sort of agree with that notion. The problem is that for most small business owners that’s all they even try to accomplish. But that’s not all there is to small business marketing and promotions.
Just getting the word [...]