Marketing Action Club BLOG

Marketing isn’t an exact science. There are no cast iron guarantees that any particular tool or tactic will work every time. However that isn’t to say marketing is like throwing darts! Not at all. Indeed the opportunities to learn, and therefore improve, are endless. However you have to embrace that, and several things are important [...]

The more clearly and concisely  you can define your target market,the better. When you articulate a message that is obviously intended for a specific audience, you will stand out from the generalists. Those for whom the message is intended will take notice, and it will be clear who makes a good referral for you.
Won’t [...]

“What do you do?”
It just might be the most asked business question you will ever hear. How well are you prepared to answer it?
Most small business marketers don’t think much about this as it relates to their marketing. But, there’s no doubt that it should be one of the primary marketing tools you put into [...]

It can take a while to build significant awareness. As a small business you face competition for attention. This comes from your direct competition to be sure, but generally your prospects and referral sources are subjected to a huge number of sales and marketing messages every day.
How do you stand out? One of the ways [...]

What does it take to be a great small business marketing & sales person?
You might not think that you are a marketing and sales person. But, if you own or work in a small business then that’s exactly what you are. Whether you like it or not, feel like you’re good at it or not [...]