Marketing Action Club BLOG

Is your marketing action-oriented?
So many small business owners and independent professionals have the wrong idea about marketing. They believe that the purpose of marketing is to ‘get your name out there.’
Marketing to build brand awareness and name recognition is a huge waste of time, engergy and money. When you’re a small business and every penny [...]

Every business has a marketing and sales flow. From the moment you engage some one’s attention, there is a process to go through before they hire you. Sometimes this is a short process, for some businesses it can be a lengthy time span.
Attracting attention is clearly important in the first place. However once you have [...]

This post is about some ways to start off the week with a positive marketing mindset… for Sydney and others who are trying to get past any negative marketing mindset (see Friday’s post on Negative Marketing Thoughts).
How you think and feel about marketing has a big impact on how well you do it for your [...]

At the end of the week it is always worth reflecting on the learning points for the week just passed. One of the key lessons as far as marketing goes is reviewing your mindset and, in particular, your inner voice.
You are probably familiar with your inner voice. It is always with you and how you [...]

Much of marketing is concerned with getting attention in the first place. For a large corporation there are additional considerations perhaps, more intangible goals such as “building a brand”, but for a small business owner or independent professional, you are often marketing YOU.
Of course, your business is important, as are your services. However you will [...]