Marketing Action Club BLOG

Where do your marketing ideas come from? Commit to writing on a regular basis and the flow of marketing ideas will be endless.
Everything in marketing starts with writing. The importance of writing regularly for small business owners and independent professionals can not be stressed enough.
Think about the importance of writing for all of your marketing. [...]

Humans are wired to respond to stories. Why? Why should stories be of particular relevance to us? Generally we find meaning in stories because we RELATE to what is going on. When you hear about someone overcoming adversity for example you admire that because you can see how it applies to you and your situation. [...]

As a small business owner you have expertise and experience in the delivery of your service. You are passionate about helping your clients achieve there goals. This is the foundation for your success. However marketing is equally essential for YOU to achieve your goals and to develop a steady flow of clients into your business.
You [...]

Have you been testing your marketing and measuring your response? Great small business marketing should be more of a science (a system) than it should be some kind of art that can only be mastered by creative people.
And like a science, you need to find the marketing formula that works for you and your small [...]

You just never know when a marketing opportunity will arise. It pays to expect the unexpected as far as being on your marketing game is concerned.
It happens so often, here are a couple of recently observed examples:

“So, what do you do?” – OK, extremely commonly asked question that can come up anytime. Surprisingly easy to [...]