Marketing Action Club BLOG

The end of another week. It’s always worth looking back at what you acheived this week. With particular emphasis on achieved. Sure there were challenges, but what do you know about marketing your small business NOW, that you didn’t know this time last week?
Even if something went wrong, look for the learning. You may have [...]

I am sure you have heard many quotations about the danger of making assumptions. Let’s face it though, you need to make assumptions about things all the time to get through the day. Making assumptions speeds things up, and by leaning on experience we often assume correctly.
It is important to avoid assuming your prospects will [...]

Way too many small business owners rush into doing things without adequately planning and preparing. And marketing is a great case in point.
You set up shop and then hurry to get the word out about your business and services. You rush to get a brochure made up, develop a web site, and get out and [...]

The world has lost a number of celebrities over the past few weeks. The most high profile, of course, being Michael Jackson. However we also lost Billy Mays, the famous pitchman for many products including Oxi clean, Kaboom and Big City Sliders!
What did Billy have to tell us about marketing though? OK these infomercials are [...]

“80 percent of success is just showing up.” – Woody Allen
This is a quote you’ve undoubtedly heard more than once. But, is showing up really 80% of success when it comes to your small business marketing?
Unfortunately, many people miss the brilliance of Woody Allen’s quote. In fact, lots of people think he was just trying [...]