Marketing Action Club BLOG

Business cards – one of the cheapest, most used marketing tools. However they are not always thought of in those terms and therefore not always accorded the thought and planning they deserve.
As it is Friday, this post will not be too serious and address one of the key issues that you may not always think [...]

Chambers of Commerce often come up when marketing tools are discussed. How effective are they for the small business owner? Are they worth the investment? Is there any business there at all?
Like so many marketing tools and tactics, the answer is: “It depends”. OK, I know that isn’t very helpful, so let’s elaborate on that [...]

Do you suffer from marketing seizures?
Michael Gerber wrote the outstanding small business book called “The E-Myth” back in the late 1980’s. His updated mega-best seller called “E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It“ was put out in 1995. The book still sells just a well today because the [...]

Recently I had the opportunity to travel on a short plane ride. I don’t care to fly! It isn’t my favorite activity for a number of reasons and usually I am content to bury my head in a book or try and sleep so the time passes as fast as possible. One of the things [...]

There is a saying in business and in life that goes, “If you’re not growing, then you’re dying.”
But, what does that mean?No matter how successful you are in your business and in life, there is and always will be room for improvement. The people and business that are wildly successful have an un-quenchable thirst to [...]