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Archive for June, 2009

Marketing even when you don’t feel like it

Posted by Jerry Smith On June - 30 - 2009

Let’s face it, you are not always on top of your game. Nobody consistently performs at their best and there are days when things just don’t seem to be clicking.
Maybe now is a good illustration of that, after all, there is a holiday weekend coming up in the US. Beware the thinking that gives you [...]

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The Best Way To Sharpen Your Marketing Mind

Posted by Kevin Dervin On June - 29 - 2009

What do you do to exercise and sharpen your marketing mind?
Marketing is a lot like physical, mental, and spiritual fitness. If you want to be stronger in body, mind, and spirit then you need to practice and exercise. Likewise, if you want to be a stronger marketer, then you need to practice and exercise.
Writing is [...]

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Planning – So Important in Marketing

Posted by Jerry Smith On June - 26 - 2009

Planning and practice are all important! Life is a learning experience, there are always opportunities to learn and they must be embraced!
You can’t make a neutral impression. It’s been said that you can’t avoid sending a message with your body language and the same thing applies to marketing. It’s worth remembering – whatever you do, whatever [...]

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Questions in Marketing

Posted by Jerry Smith On June - 25 - 2009

Listening is a key marketing skill, so is asking questions. How so?
Remember that attracting the attention of your ideal prospects is the first jog of marketing. Following that is the establishment of trust. In order to understand the key issues that face your prospects and clients, it is essential that you LISTEN to those issues [...]

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Marketing Persistence

Posted by Kevin Dervin On June - 24 - 2009

One of the keys to succeeding in any small business is having persistence. Business knowledge, a great product or service, and competent planning are important for sure, but it’s dogged persistence that can carry you through the rough times.

It takes persistence to learn the core marketing principles and methods that actually work to attract clients [...]

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