Marketing Action Club BLOG

I thought I would share some blogs I find really useful, and posts that I bookmarked over the past few weeks. Part of being responsible for the marketing of your company rests in learning, reading, watching and becoming more comfortable with new media, new ideas and new approaches to finding and connecting with your customers.
Here [...]

We’ve talked before about marketing mindset. The know, like and trust factor is critical in a buying decision. So again this week I have been dismayed by some crass marketing efforts that so clearly fail this test that it is a wonder they get any business at all. Here are the incidents (you may recognize [...]

Does marketing ever feel like a burden or a chore for you?
You know you need to be marketing your business continuously if you want to build and grow. But, sometimes it just doesn’t get done. After all, there are so many darn things you have to do as small business owners and independent professionals.
There are [...]

OK, the title may be misleading! However there is a marketing point that is relevant. First thought, let us consider the “media” and how it affects us. There is a lot of talk about social media these days and the more general term is applied to the coverage of events on TV such as the [...]

Today is Memorial Day in the United States.
For many it’s a 3-day weekend… a chance to get away to the lake or enjoy a backyard barbeque with family and friends. But, there is a much deeper meaning to this national holiday that I hope everyone will take at least a moment to think about.
This video was originally [...]