Marketing Action Club BLOG

You know the times when something suddenly makes sense? It can happen at any time, even if you are very familiar with the subject or experience.
I had lunch with a networking colleague this week and we were discussing the nature of business realtionships. In particular the central theme that making first contact, and continuing an [...]

Stop and think about the first impression your use of social media tools makes. Then try to create the most effective route to great connections, rather than counting your connections.

Business networking is the number one marketing tool used by small business to try and grow. Unfortunately, it is probably also one of the most mis-used marketing tools by small business people.
Stop looking at business networking as an activity to go get new clients. This is the biggest mistake small business owners make in regards [...]

There seems to be a trend going on, maybe it’s more noticeable in the current economy. This trend is apparent in cold calls, emails and social media. It seems to assume that a sound marketing and sales strategy involves gaining some one’s attention on a false pretence, and then persuade them to do business with [...]

A colleague of mine recently asked the question, “What happens when I Google your name?”
What was his point in asking? He said before a potential client meets with or hires a consultant or coach like us, they will often Google to search for your name. So his question was what comes back in the top [...]