Marketing Action Club BLOG

There is a lot of bad news on the economy right now. It pays not to dwell on that but you can’t avoid the news forever.
At times like these it is tempting to look for a quick solution to the problem. As a small business owner you are most likely concerned where you are spending [...]

Small business marketing shouldn’t be so hard. But, sometimes it’s the space between the ears that’s keeping small business owners and self-employed professionals from achieving what’s possible with their marketing efforts.
For many small businesses, it’s not that you don’t know you should be or even know how to market. It’s just that you don’t. There [...]

Timeshare – there’s an emotive word! What is the marketing experience tell us about marketing and what is it like to experience the timeshare selling process?
Being “lucky” enough to experience a timeshare tour in Florida this week allows me to review a process that must be successful since it is so widely applied. However it [...]

Commitment to improvement is everything
If you play golf (or any sport for that matter) you have probably taken lessons as some stage in an effort to improve. If you are anything like me you get by for some time between lessons, tweaking things, trying things on your own and sometimes thinking that you have actually [...]

Don’t ever over-estimate the importance of customer service to your marketing and small business success.  How is your customer service? Is it at the level you’d like it to be?
If you haven’t defined any customer service standards for your small business, you really could be doing more harm than you ever thought imaginable. This might [...]