Marketing Action Club BLOG

Yesterday I was lucky enough to attend a seminar broadly based on the book “The Slight Edge: Secret to a Successful Life” by Jeff Olston. I need to read the book to form a detailed opinion but the presenter, Lucy DelSarto raised some interesting points about wellness generally, and how the little things you do add up [...]

Are you committed to continuing education, or lifelong learning, to ensure the success of your business?
OK, let’s assume that most people answered yes to that question. So the next question is, “Are your actions backing that up?” How much time, effort and money are you currently investing in getting smarter about marketing?
Marketing is the lifeblood [...]

Still unsure about social networking? Do you think it is a time waster? Think again! Social networking tools are only as effective as you make them. Are you participating?

How many naturally gifted athletes do you know? How many natural business people? Marketing is relevant in this context – are you a marketing natural?
There are always people who seem to have natural gifts.
In sports these are the players who rarely seem to struggle to play the game. Baseball has a lot of examples, as [...]

People, people, people… you’re pretty much always marketing yourself. And, it’s OK to do that while still being genuine and maintaining your integrity.  Don’t let your marketing guard down just because you’re at a social networking event.
I’m reminded of this again because of last night’s networking event.
KC Online Community put together an awesome live network [...]