Marketing Action Club BLOG

Every day there seems to be a new marketing tool appearing. Many, many of these are online but there are frequent calls to you as a business owner to attend the latest networking event, join a newly formed group, listen to a webinar and so on.
These all look interesting, don’t they? Some are even compelling, [...]

There is a lot of talk about how bad things are right now.
The current economic times can be worrying, especially if the outlook in your business sector is weak or clients are not as willing to spend as they were. In short, a recession is bad news for everyone.
I read an interesting book this weekend called: [...]

What  do you want your clients to say about you?
Everyone has to buy insurance at some stage. That may be a slight exaggeration but anyone who drives certainly has to and it would be sensible for home owners to do so as well. Most of us have experienced this need and you probably don’t like the [...]

How do you appear interesting and interested?
At the end of another week, there is time to look back on this week’s marketing activity and in particular, networking. If you have chosen networking as a marketing tool, you have probably been to a referral group, an open networking meeting or a formal networking gathering this week. In [...]

Creating and sticking to an online marketing plan can amplify your word of mouth if you digest two key concepts.
When we talk to people about the need to develop web presence, the questions we get are things like, “I could spend all day doing that…then I wouldn’t have time to run my business,” and “Do [...]