Who do you love to work with?
One of the most common mistakes we see small businesses make when they get set up is a head long rush to implement some marketing tools. It seems like a good use of time to get into action straight away. Most of us are “doers” and getting going on [...]
Archive for January, 2009
How Well Do You Know Your Clients?
Marketing – How Much Do You NEED It?
Marketing from a position of strength, not need
Here is something that is close to many hearts at the moment, as there is more bad news every day on the economy. We all know that things are tough out there and probably we all know someone who has been laid off or under threat. As a [...]
Have an Outstanding 30 Second Introduction
The joys of a 30 second infomercial
Those of us in small business who have ever thought about joining a networking group or attending a networking event will have faced the question: “What do you do?” Probably you have all sat in line as the creeping death of everyone else’s introduction works it’s way inexorably around to [...]
Attention Getting Message
Do you have a lot of business competitors?
I have always felt some sympathy for those in highly competitive businesses, especially when there are a lot of players. For example Real Estate, Financial Planning and Insurance. How do you avoid sounding the same as everyone else?
I recently attended a networking event and, as usual, I was unable to [...]


