Marketing Action Club BLOG

Here’s an email that showed up in my email inbox one day (some time back) and my email response. Question: I need an attention grabbing headline for an ad campaign for my personal training business. I run a private training studio and in-home personal training business. My target market is baby boomers and stay at [...]

What is the most commonly used small business marketing tactic? That may be a question impossible to answer precisely, but “networking” would be a safe bet. When you include online and social media platforms that assumption becomes even more likely to hold true. The key to successful networking? You will hear much advice on the [...]

Marketing is about promoting your business and getting the word out on what services you offer, right? Well, I sort of agree with that notion. The problem is that for most small business owners that’s all they even try to accomplish. But that’s not all there is to small business marketing and promotions. Just getting [...]

Networking is probably one of the main marketing tools and tactics employed by small business. There are a number of reasons for that of course. It is relatively inexpensive and there are numerous opportunities to network in both business and social life. However there is perhaps one factor of prime importance when networking: CONSISTENCY. In [...]

Speaking in public is commonly listed among the top fears out there. As with so many areas of marketing, fears and mindsets can hold you back from achieving what you want in your business. This is certainly true of public speaking which can be a great tool to market your business. Note: It can be. [...]