Marketing Action Club BLOG

Naturals are rare in most walks of life. Although we all have different talents and some things come more naturally to us than to others and vice versa, it is truly unusual to find someone who excels at anything the first time out. This is obvious in sports of course. The most gifted athletes have [...]

Writing is critical to effectively marketing a small business.
Everything in marketing starts with writing… Or, at least it should. There’s really no way around it.

You write your marketing materials,
You write your brochure,
You write your ads,
You write your web site copy,
You write articles, special reports, tip sheets, talks and presentations,
You write post card mailers,
You write ezines [...]

What’s your approach when it comes to networking? What is it that your hoping to get accomplished when you attend your various networking events?
That’s the question I posed to a handful of people who attended the KC Online Community live networking event last night.
Take a look at some of the great advice these individuals had [...]

Marketing isn’t an exact science. There are no cast iron guarantees that any particular tool or tactic will work every time. However that isn’t to say marketing is like throwing darts! Not at all. Indeed the opportunities to learn, and therefore improve, are endless. However you have to embrace that, and several things are important [...]

Attending network events is a great small business marketing activity. The use of networking as a marketing tactic tool is a great decision for many small business owners, and is a relatively inexpensive and readily available one to boot. It is a long term/permanent commitment and therefore one that takes up considerable time, if not [...]