Marketing Action Club BLOG

You know how some people are great at telling jokes? I’m not talking here about professional stand up comedians, but rather people you meet in social situations. There is definitely a knack to it. Perhaps it is something to do with timing, build up, delivery etc. One thing you will almost never hear one of [...]

“What do you do?” It just might be the most asked business question you will ever hear. How well are you prepared to answer it? Most small business marketers don’t think much about this as it relates to their marketing. But, there’s no doubt that it should be one of the primary marketing tools you [...]

It can take a while to build significant awareness. As a small business you face competition for attention. This comes from your direct competition to be sure, but generally your prospects and referral sources are subjected to a huge number of sales and marketing messages every day. How do you stand out? One of the [...]

It’s been a busy networking week. As always, there is much to learn during the networking process however familiar you may be with the networking circuit. This week was no exception. At a Chamber of Commerce round table networking event yesterday (you know the sort of thing: 3 minutes to promote your business to 7 [...]

Attending network events is a great small business marketing activity. The use of networking as a marketing tactic tool is a great decision for many small business owners, and is a relatively inexpensive and readily available one to boot. It is a long term/permanent commitment and therefore one that takes up considerable time, if not [...]