Marketing Action Club BLOG

With the holiday season upon us, you might be thinking it’s time to pull back on your marketing and wait to get a fresh start in the New Year.
Don’t Do It!
Take advantage of all the small business marketing opportunities the season has to offer. The greatest of those marketing opportunities is holiday networking. If you’re [...]

It’s Thanksgiving here in the US. Well, it was yesterday anyway! It is still the season to be giving thanks for the blessings we have. However, in marketing terms, there is something else to consider and that is challenges and problems – those of your prospects that is.
It has been said there are only four [...]

Writing is critical to effectively marketing a small business.
Everything in marketing starts with writing… Or, at least it should. There’s really no way around it.

You write your marketing materials,
You write your brochure,
You write your ads,
You write your web site copy,
You write articles, special reports, tip sheets, talks and presentations,
You write post card mailers,
You write ezines [...]

Is marketing supposed to lead directly to new clients? That may be a bit of a trick question.
Of course you want your marketing to eventually result in new clients for your business. But, that is not the primary goal for marketing.
Great marketing should lead to a steady supply of high-quality leads. Sales conversion then is [...]

You know when you go into a store and the sales person asks: “can I help you with anything?” What is the typical response? “No thanks, just looking”. This is often the case even when you go in there with a specific purchase in mind!
This is patterning. You want to avoid a conversation and just [...]