Marketing Action Club BLOG

Delivering more than expected. It sounds obvious but how often do you actually see it, and what does it look like when you do?
This is perhaps an area small businesses can excel. It is not uncommon for “customer service” to be cited as a benefit of using a small business and you, as the owner, [...]

One of the most common elements you will hear at a networking event is where the particular company in question is based. You know the sort of thing: ” My name is, I work for, and we office out of main street and 3rd.”
For some businesses, this is critical information. When you are a retailer, [...]

If you want to get consistent results from your small business marketing, you need to stay visible to clients and prospects. But, how do you do that?
It’s not going to do you a whole lot of good if you produce a bunch of great marketing material but nobody ever views, reads or hears it. And, it’s [...]

There is a fine line in marketing when it comes to assessing what works. Measurement is, of course, all important. Without the means to track success of any tool or tactic, you won’t know where to concentrate your efforts and focus attention.
What do you do with that information? Obviously success is something you want to [...]

Networking can be a powerful small business marketing tactic. This is a continuation of a recent post on Holiday Networking for Small Business Marketing.
I was reading an article the other day about the ability to engage in small talk. This is most of what’s going to take place in holiday networking scenarios. If you’re going [...]