Marketing Action Club BLOG

What is the main advantage of a systematic approach to anything? Well, there are many of course! Not least of which is the ability to replicate something that works with minimal thought and re-design every time. There is another advantage that came up this week that adds another reason. In your business you likely have [...]

Well here we are right in the middle of Global Entrepreneurship Week 2009. The goal of the week is to connect young people around the globe with entreprenuers to encourage them to explore their potential as self-starters and innovators. I hope to see several people at the SHBC Expo 2009. It is part of the [...]

What is the right mix of marketing tools for your small business? It’s common for small business owners to question what marketing tactics they should use. What marketing tools are going to give you the best bang for your buck? Small business owners and independent professionals are bound to get plenty of advice on the [...]

Marketing is about promoting your business and getting the word out on what services you offer, right? Well, I sort of agree with that notion. The problem is that for most small business owners that’s all they even try to accomplish. But that’s not all there is to small business marketing and promotions. Just getting [...]

What is your unique marketing value? I still remember the sales seminar several years back. The speaker asked a room full of accountants, tax professionals and consultants the following question. “Why, based on all the competitive alternatives available to me, would I want to buy from you?” What a great question. The answers being shouted [...]