Marketing Action Club BLOG

It’s very easy to come up with acronyms, especially in business. Jargon is ever present. Sometimes you will hear a presentation or statement so loaded with “in” words it doesn’t even make sense! Therefore I hesitate to contribute to that with a well known cliche, but it does serve to make a point.
FEAR – False [...]

The post from a few days ago on Marketing – learn and change generated an interesting comment thread. Rather than add a huge reply it seemed more appropriate to cover the topic in a separate post.
How long should you commit to a certain marketing tactic? Perfectly reasonable question, especially if the tool in question has [...]

What does it take to be a great small business marketing & sales person?
You might not think that you are a marketing and sales person. But, if you own or work in a small business then that’s exactly what you are. Whether you like it or not, feel like you’re good at it or not [...]

Successful small business marketers think (and therefore act) differently than those who struggle with marketing.
Successful marketers believe they create their success and results. Struggling marketers believe that results happen to them.
To succeed in marketing to build and grow your business, you have to believe that you are the one who creates your results. That means [...]

There are basically two types of business. They have different marketing challenges, but the solution is basically the same.
At the risk of generalizing and oversimplifying a complex business landscape, here are the two types of business referred to in the title:

Familiar businesses/Lots of competition. These are the companies you always see and hear from when [...]