Marketing Action Club BLOG

The post from a few days ago on Marketing – learn and change generated an interesting comment thread. Rather than add a huge reply it seemed more appropriate to cover the topic in a separate post.
How long should you commit to a certain marketing tactic? Perfectly reasonable question, especially if the tool in question has [...]

Why is marketing so hard for so many small businesses? Is it because they don’t have an “EASY” button?
I’m referring of course to the Staples Easy Button from their television commercials. If you’re not sure what I’m referring to here, stick with me because you’ll still get the point. Staples is an office supply company [...]

The more clearly and concisely  you can define your target market,the better. When you articulate a message that is obviously intended for a specific audience, you will stand out from the generalists. Those for whom the message is intended will take notice, and it will be clear who makes a good referral for you.
Won’t [...]

It can take a while to build significant awareness. As a small business you face competition for attention. This comes from your direct competition to be sure, but generally your prospects and referral sources are subjected to a huge number of sales and marketing messages every day.
How do you stand out? One of the ways [...]

What does it take to be a great small business marketing & sales person?
You might not think that you are a marketing and sales person. But, if you own or work in a small business then that’s exactly what you are. Whether you like it or not, feel like you’re good at it or not [...]