Marketing Action Club BLOG

Cool things always look better don’t they? In the online world in particular it seems as though hardly a day goes by without a new platform emerging in social media that is “cooler” than what went before.
This is great as people are always building new and better solutions based on user experiences or to address [...]

When you hear the word “success” does it bring on visions of fortune and fame for your business? Creating clarity of what that success will look like for your business gives you a guide to know how and when you’ve achieved it.
What’s the definition of success for your business? Most small businesses are selling their [...]

How’s your marketing inertia?
Marketing Inertia works kind of like the  Law of Inertia in physics. Technically it’s Newton’s First Law of Motion, but it’s commonly referred to as the law of inertia.
Newton’s first law basically states…
“A body at rest tends to stay at rest and a body in motion tends to stay in motion with [...]

One of the most common business questions is: “What do you do?” This is an intro into the 30 second introduction of course. However another very common question is a variation on the theme of: “How’s it going?” This can come not only from new acquaintances, but those you know well.
One of the most common [...]

[This post was inspired by the marketing lessons I learned from reading The Slight Edge by Jeff Olson]
What side of the Marketing Edge is your business on?
What’s the difference between a successful small business and a struggling one? It’s not as big of a difference as you might think.
You can take two small businesses that [...]