Marketing Action Club BLOG

Cool things always look better don’t they? In the online world in particular it seems as though hardly a day goes by without a new platform emerging in social media that is “cooler” than what went before.
This is great as people are always building new and better solutions based on user experiences or to address [...]

Keeping in touch with your prospects, clients and potential referral base is, of course, a good idea! There are many options to make this easier, and this week there was a great illustration of how to use online tools, specifically social media, in this regard.
One of the many books currently addressing social media and its [...]

There is a lot of effort going into online marketing these days. Call it what you will (social media etc.) there is a lot of business activity being transacted on the internet and small business is no exception. One of the applications for online platforms is, of course, marketing. Twitter, Facebook and Linked In are [...]

I thought I would share some blogs I find really useful, and posts that I bookmarked over the past few weeks. Part of being responsible for the marketing of your company rests in learning, reading, watching and becoming more comfortable with new media, new ideas and new approaches to finding and connecting with your customers.
Here [...]

A colleague of mine recently asked the question, “What happens when I Google your name?”
What was his point in asking? He said before a potential client meets with or hires a consultant or coach like us, they will often Google to search for your name. So his question was what comes back in the top [...]