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Don’t Play Down to the Level of Your “Competition”

Posted by Tobin Truog On May - 14 - 2009

Sometimes it is hard to stay focused on the “slow and steady wins the race” approach to marketing. You may be tempted to go for the quick fix. If you do…you are playing down to your competition. And your competition is YOU!

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“I am Not a Sales and Marketing Person”

Posted by Tobin Truog On May - 1 - 2009

Do you find yourself bemoaning the customers you do have? Do you ever wonder why you don’t have enough customers? Are you ready for the mindset shift that could attract you more customers?

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Marketing with Social Media is a Connections Game

Posted by Tobin Truog On April - 29 - 2009

Stop and think about the first impression your use of social media tools makes. Then try to create the most effective route to great connections, rather than counting your connections.

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Marketers Fail Fast, Often and with Great Success

Posted by Tobin Truog On April - 24 - 2009

Once you have made plans it is time to make them happen. As soon as you move from thinking to “do-ing”, things might go wrong. Now What? The answer is to FAIL. Make a decision and keep moving.

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Stay Focused on Your Marketing Focus

Posted by Tobin Truog On April - 22 - 2009

Tools are one piece of the marketing puzzle. Tools become more useful when you stay focused on your marketing focus.

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