Do you know who your business serves? Can you describe in detail who your target market really is? Does this description really feed and inspire you?
It should!
Before building an overall marketing plan, and particularly before thinking about any tools and tactics might help you…you have to know who you are trying to find. And shouldn’t [...]
Author Archive
How Will You Target Your Target?
On June - 3 - 2009
Filed Under: Small Business Marketing Strategy
Blogs, Posts and Writers To Review
On May - 29 - 2009
I thought I would share some blogs I find really useful, and posts that I bookmarked over the past few weeks. Part of being responsible for the marketing of your company rests in learning, reading, watching and becoming more comfortable with new media, new ideas and new approaches to finding and connecting with your customers.
Here [...]
Filed Under: Online Marketing
Do You Talk Yourself Into a Good Pipeline?
On May - 22 - 2009
Everyone struggles at different things. Small Business owners often struggle to get clients. This isn’t just a challenge, it can be the cause of a serious amount of stress and negative energy that distracts you from your goals.
The bottom line is that you are a small business and you need a sustainable flow of customers [...]
Filed Under: Small Business Marketing Strategy
Use Social Media to Build Credibility
On May - 21 - 2009
Make a commitment to positive social media tool usage. Build credibility instead of being a short-cutter. Participation using social networking tools takes time. Take the time to do it well!
Filed Under: Small Business Marketing Strategy
Narrow Focus for Marketing Wins
On May - 15 - 2009
Are you nervous about creating a target market that leaves somebody out? Don’t be! Marketing well comes from a narrow focus and going to an edge effectively.
