Marketing Action Club BLOG

With the holiday season upon us, you might be thinking it’s time to pull back on your marketing and wait to get a fresh start in the New Year. Don’t Do It! Take advantage of all the small business marketing opportunities the season has to offer. The greatest of those marketing opportunities is holiday networking. [...]

When you hear the word “success” does it bring on visions of fortune and fame for your business? Creating clarity of what that success will look like for your business gives you a guide to know how and when you’ve achieved it. What’s the definition of success for your business? Most small businesses are selling [...]

Now is a great time to reflect on your marketing efforts for the year. The end of another year is fast approaching. Let’s start thinking about how to make next year your best year ever! Analyze how and where your clients came from this year. You do monitor and track your marketing and sales efforts [...]

Writing is critical to effectively marketing a small business. Everything in marketing starts with writing… Or, at least it should. There’s really no way around it. You write your marketing materials, You write your brochure, You write your ads, You write your web site copy, You write articles, special reports, tip sheets, talks and presentations, [...]

Well here we are right in the middle of Global Entrepreneurship Week 2009. The goal of the week is to connect young people around the globe with entreprenuers to encourage them to explore their potential as self-starters and innovators. I hope to see several people at the SHBC Expo 2009. It is part of the [...]