Marketing Action Club BLOG

At the end of the day, it is really up to you. As a small business owner you necessarily wear many hats. Not least of which is actually doing the work! Indeed many times owners will make a particular virtue of the fact that they are the ones who will be working with you, particularly [...]

There is a fine line in marketing when it comes to assessing what works. Measurement is, of course, all important. Without the means to track success of any tool or tactic, you won’t know where to concentrate your efforts and focus attention. What do you do with that information? Obviously success is something you want [...]

Your state of mind can help or hinder you. It is rarely, if ever, neutral. That means that how you think about marketing, and in particular, how you think of yourself in regards to marketing, is very important. Your mind can betray you in subtle ways. There is the big picture stuff of course – [...]

Cool things always look better don’t they? In the online world in particular it seems as though hardly a day goes by without a new platform emerging in social media that is “cooler” than what went before. This is great as people are always building new and better solutions based on user experiences or to [...]

Naturals are rare in most walks of life. Although we all have different talents and some things come more naturally to us than to others and vice versa, it is truly unusual to find someone who excels at anything the first time out. This is obvious in sports of course. The most gifted athletes have [...]