http://www.30secondElevatorSpeech.com Elevator Speech Tip – if you were to chose one thing to focus on for elevator speech success – what would that be? It’s a mindset and you can develop it!
Elevator Speech, 30 Second Introduction, 30 second infomercial – whatever you call it, you are essentially looking to introduce yourself simply, succinctly and memorably. Perhaps most importantly, you need your listener to quickly grasp what you do so they can identify themselves as a potential client, or introduce you to someone who may be that prospect.
Easy enough right?
Well, bear in mind that everyone is busy. Asking someone what they do is a polite conversational gambit – there may be limited interest at first. At a networking event you may be the last to introduce yourself so they have heard numerous introductions already and are suitably fatigued by the whole thing.
There are many things you can do to standout out but there is a central mindset you need to plug into to ensure you maximize your chances of successfully grabbing attention. It stems from this thought:
"People are primarily concerned with one person – themselves". Of course, that doesn’t mean people are entirely self-centered and lack any thought for others, charities or some concept of "the general good". However it does mean they process what they hear (especially in business) in terms that matter to THEM. Their life consists of challenges and problems to overcome and solve, as does everyone else’s.
So here is the mindset tip that runs through everything:
"Your Elevator Speech needs to be about THEM, not about YOU"
That may sound obvious but think about 30 second intros you have heard recently. Most talk about the company, how long the company has been in business, the range of services, the great customer service, where the office is located and so on. All of that isn’t about THEM it is about YOU.
Change the focus. Think about the challenges you or your company is set up to solve for your clients. Tell your listener:
WHO you work with (target market)
THE CHALLENGES they face
WHAT they get (the benefit) from working with you
That’s it. Stay focused on them. When they ask you for more details ask them back what they are interested in. Keep it about them – you will get a chance to talk about yourself eventually but now is not the time. This is how you will stand out – people will recognize you are talking to THEM and that is very powerful
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