Some Elevator Speech Examples of how to differentiate yourself when there is a lot of competition in your business niche.
Given that a well thought out elevator speech is an effective marketing tool, how about some elevator speech examples?
Before getting to that it is worth noting that every business is different, even when they outwardly seem very similar. Indeed an elevator speech that really stands out can seem to be a difficult goal when your business is highly competitive.
You may have attended a networking event where there were at least half a dozen businesses in broadly similar fields.
Examples include: Financial planners, Insurance Agents, IT support companies, Chiropractors, Real Estate Agents and so on.
So how do you gain attention in this situation,where introductions typically all sound very much alike?
Here are some (admittedly fabricated) elevator speech examples showing how you can differentiate yourself from the competition, and some of the thinking behind them:
“I work with the recently divorced who are struggling to put their finances back together and are confused as to where to put their energies and how to identify their financial priorities”
Clearly identifies the target audience, and the challenges or concerns that audience is dealing with. The specific target audience definition is key.
Another example:
“I focus on contractors who need insurance for their work and are not absolutely sure they have fully appropriate coverage. They are worried they might be either over or under insured and seek the reassurance of an agent who specializes in their issues”
Again, concentrates of a defined target and their issues, and in this case also offers a measure of your uniqueness – in other words your specialization.
These are just a couple of examples of an elevator speech that will help you stand out from your competition. The key points here are:
1. Clearly defined client niche
2. The nature of the issues those clients face and their concerns
3. No “traditional” elevator speech material about your services, experience and where your office is located.
These elevator speech examples cover a situation where you are in competition with many others, and where your profession is well known. It’s important to find what differentiates you in this case. These examples suggest a way to achieve that, and break the pattern of what others are saying.
In this way you will sound fresh and interesting and clearly distance yourself from the competition – that is attention grabbing.
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