Marketing Action Club BLOG

Do you know what it is that your clients value most from your business?

If you knew the answer to this question would it change your marketing strategy? Would you change the way you’re marketing your small business?

Think about it… If you knew what your clients wanted from a business like yours more than anything in the world, it would make marketing a whole lot easier. A foundational key to a successful marketing strategy is to make sure your product or service satisfies a need or desire that your target markets actually have.

So what is it that your clients value the most from your business?

Too many small business owners don’t know the answer to this question. Most just don’t take the time to figure this out for their business when they’re doing their marketing strategy. If you don’t know what your clients want, then how can you ever hope to provide great services to them?

Most small businesses seem to follow one of a few paths on this issue:

(1) Some have created a product or service based on something that they really want to offer. And, they believe that lots of people or businesses will want it.

(2) Others tend to have some general knowledge in a particular area. Unfortunately, what they communicate is so broad and vague that they end up reactively taking whatever business they can get.

Some clients might get what they want, but it’s not a very focused way to run a business.

(3) It seems to me that a much smaller percentage actually tries to figure out what their target market values. Then you could provide a service around that so it fits their needs.

Take some steps to position your business for success that others in your field just can’t generate. It might be just as easy as figuring out what it is they’d love to have from you.

How do you find out what your clients value? Well here’s a novel idea…You could ask them!

One very simple approach is to send your best and most important clients a little survey to ask them for some feedback. I’m talking like may THREE questions here.

1. What do you value most from the product/service we provide?
2. What could we do to positively change or improve the service you’re receiving?
3. When your business contacts ask about this kind of product/service, what would you tell them to be looking for in a service provider?

Think about how powerful it would be to know that information. You’d could literally align your business and your marketing messages with what you learn.

Your competitors are not going to be doing this as part of their small business marketing strategy. And, your clients are going to LOVE your for asking!

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