What Marketing Adjustments Will You Make For Next Year?

Posted by Kevin Dervin · November 30, 2009 · Print This Article

Now is a great time to reflect on your marketing efforts for the year. The end of another year is fast approaching. Let’s start thinking about how to make next year your best year ever!

Analyze how and where your clients came from this year. You do monitor and track your marketing and sales efforts don’t you? You really should be. How else are you going to know where you could make improvements in your system for next year?

What worked well and not so well in terms of your lead generation and sales conversion systems? The things that worked well you’ll obviously want to do more of next year. The things that did not work so well should be reviewed. Determine where the opportunities for continuously improving results might be.

Don’t just look at the various marketing campaigns and specific lost sales opportunities. Go all the way back to your analysis and preparation work. Good marketing planning and preparation is the underpinning of your entire marketing and sales system.

Could you do a better job of…

Defining your target niche,
Articulating your strategic differentiation,
Creating your attention grabbing message,
Gathering and using your evidences of success, or
Improving the overall marketing and sale flow of your business?

What kinds of tweaks could you make in your lead generation and sales conversion tools?

Maybe you could come up with some better attention getting headlines.
Perhaps there’s room for a more compelling offer.
Or, do some of your tools need a more clear call to action?

Don’t forget about your reselling and referral systems. Are you sure you’re offering your clients all the value that you have to offer?

Take the time to review and plan for next year. I will always be a big believer that the time you spend planning will pay off ten-fold versus just jumping in and doing the things you think should be done.