The marketing Ah-ha moment

Posted by Jerry Smith · November 24, 2009 · Print This Article

Sometimes in marketing, as in life, there comes a time when something just makes sense. When that time comes, you might, literally say: “Ah-ha”. Let’s face it, marketing a small business is often something with which you have limited or no experience when you get into business. Such situations can be fun and stimulating, but they are also often confusing.

However, there are also moments of blinding clarity. These are the times a previously confusing situation became clear. Typically once you get this clarity, it seems so obvious you wonder why you never saw it before!

Without the Ah-ha, your marketing may be less effective than it should be. By way of illustration, here are a few ah-ha statements/issues that can come up in marketing your small business:

I need a system
Understanding my client base is essential to connecting with them
I finally get “give to get” as a mindset
Not every marketing tactic is right for my business
Not everyone deserves to be, or should be, my client

Of course, there are any number of possible moments for such a realization. How do you ensure that they come along with some regularity?

Mindset – tell yourself that marketing, like all skills, can be learned. You will get better the more you….
Practice – Golfing great Gary Player is quoted as saying: “The more I practice, the luckier I get”. Taking some liberties with that quote, the same can apply to marketing and the generation of marketing ah-has. The more you get out there and practice, the more you will learn and the better you will become as long as you …..
Commit to learning – admit to yourself that you don’t know something…yet. The “yet” implies you will learn, get there and accept feedback on the way to ensure you get the most from the learning.
Talk about it – find a partner, mentor, coach, whoever is committed to your success and talk through ideas and learning points. They will give you thoughts and perspective you may not gather on your own.

Keep at it! There are so many opportunities as you get better at marketing and there will always be more. When something clicks into place in your business it is a GREAT feeling. Get out there are seek it!

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