Business cards – one of the cheapest, most used marketing tools. However they are not always thought of in those terms and therefore not always accorded the thought and planning they deserve.
As it is Friday, this post will not be too serious and address one of the key issues that you may not always think about as you design and print your cards.
What material are you using?
That may sound strange but it bears thinking about. Take some time to consider why you are giving out business cards in the first place. Presumably you have made some connection as a result of a conversation, presentation, introduction etc. You want the person to remember you – that is why it is worth giving thought to design, message, logo, card shape etc. But what about the material from which the card is made?
Why does that matter?
There are many reasons people do with cards when they get them, including putting them in a pocket, filing them, throwing them away, pondering later where they received the card and who on earth gave it to them and why (often before throwing it away) and WRITING ON IT.
Scribbling a note or two on a card is good practice to remind you what you agreed to do, who it was that gave you the card, where you met them and so on. This is invaluable to help you make sense of the large number of cards you might collect in the course of your networking activities. How frustrating therefore when you receive a shiny card that makes it impossible to write in Biro, and from which ink gets smudged even an hour later.
This may not seem like a big deal. However you don’t want to upset a prospect or make their lives any harder than necessary. Shiny card might look good, but you can get just as great a look from thick, matt card that will take scribbled notes. It might make all the difference.
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