I thought I would share some blogs I find really useful, and posts that I bookmarked over the past few weeks. Part of being responsible for the marketing of your company rests in learning, reading, watching and becoming more comfortable with new media, new ideas and new approaches to finding and connecting with your customers.
Here are some writers and resources. Enjoy.
John Haydon – HUGE Twitter resource post.
These are John’s great tips on using twitter, twitter tools. He has put together tutorial videos, thoughtful “why to” posts, and always has an honest, up front approach.
Gary Vaynerchuk – What to do instead of a press release.
Gary is the person I turn to when I need a boost. His ideas and his energy is always so positive, encouraging, well-intentioned and useful. In this video, Gary takes a stab at companies that send out press releases instead of being more directed in their storytelling. If you create a compelling way to tell stories…and to have your fans tell stories…and do it again and again and again…then you will be well on your way to connecting with your customers.
Chris Brogan – Thoughts on Nowhere and Nowhen
Chris posts about the future of “stuff” on the web. This is a great blog to follow, and this post hit me when I read it. Take a minute and consider how places…virtual and physical relate to your business. Take a minute and think about how the perception of your business online is important to you.
Mashable: “How to: Track Social Media Analytics”
From a writer named Ben Parr. Makes you realize how challenging, creative and essential this stuff is. Don’t get frustrated by the seeming complexity of what he describes. If you decide to use social media as a part of your overall marketing plan, take a few minutes to think about what metrics would be important to your business and your efforts. HOW will you measure your investment and your success? HINT: It shouldn’t be in terms of dollars in the door the first week!
Christopher Penn’s Pixelated Business Marketing Conference:
Chris Penn has pulled together a digital conference of speakers on business and marketing topics. Nice idea! You can follow his instructions and schedule a day to “attend” the sessions, or you can dip into them one at a time over the course of a week or so. Either way…this is good stuff.
Go Speed Raser – Using Twitter as a Twool
John Raser is an interesting guy. I found this post via another person I follow on Twitter. For those who want a good snap shot of how Twitter (and other social media tools) has only just begun to change the way we interact, connect, find people, make friends and YES – do business. This is a nicely put together post that illustrates just that. Good resources and good ideas!
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