Marketing Energy

Posted by Kevin Dervin · May 18, 2009 · Print This Article

You want to get results from your marketing efforts, including business networking? Next time take some marketing energy with you.

How’s the marketing energy in your small business? Unfortunately, for many small business owners and professional service providers it is not very high energy.

In attending some networking events recently, I observed real lack of energy from many of the participants. It got me thinking just how many times I’ve been to some kind of networking event and seen small business folks not bring any marketing energy with them.

It’s a borrowed phrase from one of my favorite books, Secrets of the Millionaire Mind – “Everything is Energy.” So if you want to have more money, or more business success, or more happiness, or better health, then you have to have more ENERGY.

So many small business owners and professional service providers say they really love what they do for a living. But just watching them at business networking events you’d never guess it. It’s amazing how many small business folks just don’t bring any marketing energy with them to the networking events they attend.

If you have a passion and commitment for making a difference and an impact in your target market, then let it come out in high energy fashion.

Another borrowed phrase from the Secrets of the Millionaire Mind book is, “How you do anything is how you do everything.“ When you fail to bring your marketing energy to business networking events, or any of you marketing efforts for that matter, you’re sending a message that this is how you do everything. If you knew that was the image you were projecting, would it change the way you intend to approach your next business networking gathering?

Ever wonder why some people are better at networking than others? The people you know that you think are great networkers don’t necessarily possess some gifts or talents that you don’t possess. At first glance you may think they just have the “gift of gab” that you don’t have. But, that’s not what makes them better at networking.

I’d suggest it comes down to two primary things:

Number one is that they’ve invested some time and energy in making themselves a little bit smarter about the art of business networking.
Number two is that they’ve committed to bring marketing energy with them whenever they’re out there.

So where is your marketing energy? Work on raising the level by really tapping into the passion and commitment you have for your business.

Higher marketing energy will lead you to greater marketing results. You’ll find this to be true for your business networking and all of your marketing activity.

Give it a try and let me know what you notice!