Have you ever said or thought this? Have you ever been frustrated about dealing with a customer? Have you ever had a hard time finding enough business?
The next question is…Are you a business owner? If you are, then you ARE a sales and marketing person. It’s your business and you are in charge of making it work.
How often do you find yourself “working” with the attitude, “If I didn’t have to deal with these customers I could get some actual work done” OR “I need to just do what I do best and then hope that word of mouth brings in some customers.”
Even if these aren’t the same words you use…perhaps you might see a parallel in your attitude or actions. At the Marketing Action Club we talk a lot about your mindset, your approach and your action items to making marketing something you can handle.
As you go through the process of putting a plan in place and actually executing it bit by bit, day by day, piece by piece, you have the opportunity to connect with people who need your service and are actually LOOKING for you.
Some people use social media tools to make this connection.
Some people use multiple networking groups.
Some people use a mastermind group.
Whatever you use, make the connection. If you are NOT listening to your customers, you are missing the boat. If you are putting your potential customer in front of a video in order to “sell” them something…then you are not really connecting with their struggles.
It might be a hard pill to swallow for you if you didn’t get into your business because you love marketing…but you ARE a marketing person and a sales person.
Let’s say you need 5 new customers each month in order to reach your goals. Where are those people going to come from after your friends stop buying from you? How can you connect with enough people each day, week and month in order to end up with 5 customers? What does the flow of your business look like? (Did you know your company has a flow?)
Try something different:
Why NOT try spending some time each day finding new people to have a conversation with? Why NOT use LinkedIn and Twitter and your Blog to drive that effort?
If you are trying this and you aren’t sure how if you are doing it right…why not make a comment to this post describing what you do. We will respond!
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