“I have it mostly done, but I want to try to make it better before I put it out there.”
You have done this. I have done this. We have all used this little line, or something like it to avoid putting ourselves on the line. Maybe you are nervous about being a little bit public about what you are doing. Maybe you are afraid of success because of the increased possibilities of failure AFTER success. Maybe you are a perfectionist who would rather think about what you might do, rather than actually doing it.
A LOT of people have listened to that little voice in their head and made up a story about why this product isn’t ready, or that 30-second promo should wait until next week, or we shouldn’t try something new until we are sure it will work.
If you know you shouldn’t listen to that nay-sayer in your head…why are you still doing it?
Fail. Fail Now and then go fail again. Put yourself out there are do something wrong. Then do it better the next time. At The Marketing Action Club, we encourage you to think first and make a plan before you go flailing about looking for the silver bullet that will solve all of your problems. And this push to FAIL NOW is in line with that.
Make a plan. Then go do it. When you do it, you will be forced to make decisions. Some of those decisions might have been better. Go ahead and MAKE them and then keep moving forward. Of course, when you do this…then you will not be failing. You will be moving.
Here is a short video note from Gary Vaynerchuk on this subject.
You work hard. Everyone works hard. You try to make good decisions. Sometimes a decision about your company doesn’t work out. The point here is that there is no silver bullet, no magic combination of things that all happen in one week and then everything is ok with you, your business, the world, etc.
You are in the middle of a process, the process of making your business a success. That process is NOT a straight line. Now, I hope you out and FAIL Right NOW!
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