People, people, people… you’re pretty much always marketing yourself. And, it’s OK to do that while still being genuine and maintaining your integrity. Don’t let your marketing guard down just because you’re at a social networking event.
I’m reminded of this again because of last night’s networking event.
KC Online Community put together an awesome live network gathering in which at least 110 people attended. Throughout the evening, I talked with several people who let their marketing guard down because they were looking at it as a “happy hour” event.
But, the most asked question again last night was, “What do you do?”
And as Jerry pointed out in his brief presentation on your 30-Second Introduction, you should always be ready for it.
Maybe it’s just a conversation starter, but so many people miss this as an opportunity to put their core marketing message in front of others. They rattle off drone and boring responses filled with what their job is or who they work for. And then that’s usually followed with more boring dialogue either trying to explain what their job is or listing out all their various product/service offerings.
Don’t let your marketing guard down. You never know when the person you might be talking to could potentially lead you to hundreds of your ideal prospects. Networking is about meeting people through people. And that’s why you need to be prepared with your marketing message.
Keep it clear and concise. Who do you work with, and what is it (i.e., the problems, issues and challenges) that you want to help them with?
Maybe it’s only my opinion, but I believe this applies equally to all of the “in transition” (i.e., currently out of work) individuals who attend these events. Don’t let your marketing guard down. Think about it, you’re marketing yourself when you’re looking for work.
Which sample networking exchange sounds more powerful to you?
Sample 1:
“What do you do?”
“Well, actually I’m currently out of work and looking for a new job.”
“Is that right. Who did you use to work for?”
Ooops, marketing guard might have been let down.
Sample 2:
“What do you do?”
“I’m focused on helping organizations ensure their critical projects stay on task, within budget, and deliver on results… especially important in these tough economic times when you can’t afford costly mistakes.”
“Really, so who do you do that for?”
“Well, currently I’m pursuing contract opportunities on my own. But, if the right opportunity came along from a company looking for an experienced project manager I’d probably take a look.”
Do you feel the difference?
Agree or disagree, I don’t think you should be so willing to let your marketing guard down. To me it doesn’t matter if you’re at the business networking event, your cousin’s wedding, or your daughter’s softball game. When someone ask you, “What do you do?” be prepared with a clear and concise core marketing message.
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